鼻敏感

  1. Knowledge / references
    1. Allergy. http://allergy.hk/allergy.html
    2. 鼻敏感-香港過敏協會. http://www.allergyhk.org/?page_id=47
    3. 點止打噴嚏 牽連眼耳喉鼻 鼻敏感搭飛機隨時穿耳膜, 明報健康網. https://health.mingpao.com/?p=12323
    4. 常見致敏原. http://allergy.hk/allergen-hong-kong.html
    5. 鼻敏感 – 靈芝酸及小分子蛋白.http://www.healthy-lingzhi.org/index.php?page=illness&id=2
    6. Dust Mite Allergy. http://www.aafa.org/page/dust-mite-allergy.aspx
    7. Dust Mites & preventive measures. https://www.niehs.nih.gov/health/topics/agents/allergens/dustmites/index.cfm
  2. Supplement options
    1. 「綠養坊」鼻敏專方(含靈芝成份). http://www.nutrigreen.com/catalog/healthyreport_blog_p1.php?num=38
      1. Shopping at: https://health.esdlife.com/shop/hk/product/%E7%B6%A0%E9%A4%8A%E5%9D%8A%E9%BC%BB%E6%95%8F%E5%B0%88%E6%96%B960%E7%B2%92%E8%A3%9D
    2. 培力鼻敏感配方(含靈芝成份). https://www.purapharm.com/zh-hant/product/purapharm-lingzhi-nasal-formula/?showtab=details
      1. Shopping at: https://shop.purapharm.com/index.php/nasal-respiratory-care/purapharm-nasal-formula.html
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鼻敏感

Marketing (L3, 24/7)

  1. Objectives – brief
    1. Marketing environment
      1. Microenvironment
      2. Macroenvironment
    2. Responding to the marketing environment
  2. Objectives – detailed
    1. Marketing environment
      1. Includes the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers;
      2. Microenvironment
        1. Actors close to the company that affect its ability to serve its customers;
        2. Marketing success requires building relationships with parties; which combine to make up the company’s value delivery network;
          1. The Company: With marketing taking the lead, all departments share the responsibility for understanding customer needs and creating customer value;
          2. Suppliers: provides the resources to produce goods and services;
          3. Marketing Intermediaries: firms that help the company to promote, sell, and distribute its goods to final buyers;
            1. Resellers / Physical distribution firms / Marketing services agencies / Financial intermediaries;
          4. Customers
            1. 5 types of customer markets (CBRGI)
              1. Consumer markets
              2. Business markets
              3. Reseller markets
              4. Government markets
              5. International markets
            2. Different product formula, packaging design for specific market;
            3. For example, Rebena:
              1. business markets: condensed edition; Vitamin C; slim lady;
              2. consumer markets: ready-for-drink; Happy for children;
          5. Competitors
          6. Publics: Any group that has an actual or potential interest in or impact on an organization’s ability to achieve its objectives;
            1. financial publics / media publics / government publics / citizen-action publics / local publics / general public / internal publics;
      3. Macroenvironment (DENTPC)
        1. Consists of the larger societal forces that affect the microenvironment
        2. Demographic environment: involves people and people make up markets;
          1.  Demographic trends: eg. smaller family size, aging population
          2. Changing demographic means changes in markets and marketing strategies;
          3. Industry: Insurance, Travel, health care, cruise…
        3. Economic environment: consists of factors that affect consumer purchasing power and spending patterns;
          1. commodity is less obvious than the luxury goods;
          2. Industry: HKBN, luxury goods;
        4. Natural Environment: natural resources that are needed as inputs by marketers or that are affected by marketing activities
          1. Trends in the Natural environment: increased pollution, increased government intervention; developing strategies to support sustainability
          2. Industry: Chocolate industry; Mars working with University to improve DNA’s of coco tree; Watsons’ recycled bottle;
        5. Technological Environment
          1. AR technology applications by IKEA
          2. Cookies: customers’ information and data
          3. Industry: Real Estate agencies; Newspaper; Book shop;
        6. Political Environment
          1. Customs & Excise Department – Trade Description Ordinance
          2. Industry: Sugar tax in UK;
        7. Cultural Environment: affect a society’s basic values, perceptions, and behaviors;
          1. Industry: education, beauty care; eSports and Entertainment;
    2. Responding to the marketing environment
      1. Uncontrollable
      2. Proactive
        1. eg. since customers get angry easier; proactive way to collect opinions, better fix before they to to social media;
      3. Reactive
  3. L3 – Book Ch3
    1. Marketing environment
      1. Microenvironment
      2. Macroenvironment
    2. Responding to the marketing environment
  4. Follow-ups
    1. MC exercise after class
      1. Listed elements: demographic, cultural, economic, political > macroenvironment analysis;
      2. Definition of Supplier: provide the resources to produce goods and services;
      3. Definition of Media Publics: carries news, features, and editorial opinion;
    2. Cancelled in class exercise
    3. Observe and analyze Trends / Changes in environments:
      1. Microenvironment
        1. The Company
        2. Suppliers
        3. Marketing Intermediaries
        4. Customers
        5. Competitors
        6. Publics
      2. Macroenvironment
        1. Demographic environment
        2. Economic environment
        3. Natural Environment
        4. Technological Environment
        5. Political Environment
        6. Cultural Environment
      3. Estimate impacts and prepare alternatives or solutions by tools (Grid / SWOT…)
  5. References
Marketing (L3, 24/7)

Marketing (L1-2, 3/7 & 10/7)

  1. Objectives and Outcomes
    1. Module objectives
      1. Provide key concepts in marketing and the steps involved in the marketing process;
      2. Introduce basic marketing skills to manage the marketing mix, customer decisions and the rapid changing marketing environment;
      3. Presents a framework to capture the essence of basic marketing ideas and knowledge;
    2. Learning Outcomes
      1. recognize the role of marketing in business and explain the development of marketing & its implications for the organization
      2. Identify basic steps in the marketing planning process
      3. Explain different bases for effective market segmentation and analyze the implications for product / service (re)positioning
      4. Identify the individual elements / tools of the marketing mix and assess current marketing activities of organizations
      5. Evaluate the importance of customers and their behavior relating to marketing decision;
  2. L1 lecture – brief
    1. What is Marketing?
    2. Marketplace and customer needs
    3. Customer value-driven marketing strategy
    4. Changing Marketing Landscape
  3. L1 lecture – detailed
    1. What is Marketing?
      1. process by which companies create value for customers and build strong / profitable customer relationships in order to capture value from customers in return;
      2. Grow current customers & attract new customers;
      3. Marketing: managing markets to bring about profitable customer relationships
    2. Marketplace and customer needs
      1. Markets is the set of actual and potential buyers
      2. Market offerings: combination of products, services, or experiences offered to a market;
    3. Customer value-driven marketing strategy
      1. Marketing strategy outlines which customers to serve and how it will create value for these customers
      2. Concepts
        1. Production concept: improve production & distribution efficiency; serve everyone with same product;
        2. Product concept: continuous product improvements; serve everyone with the improved product;
        3. Selling concept: aggressive selling; not building relationship;
        4. Marketing concept: 
          1. customer-centered
          2. research current customers deeply to learn about their desires; gather new product and service ideas, and test proposed product improvement;
          3. Create products and services that meet the customers existing and latent needs;
          4. Consumers are grouped according to their needs and thus resulted in market segment, targeting and differentiation;
        5. Societal Marketing concept
          1. Deliver value to customers in a way that maintains or improves both the consumer’s and society’s well-being;
          2. Choosing a value proposition
            1. The set of benefits or values a company promises to deliver to consumers to satisfy their needs;
    4. Changing Marketing Landscape
      1. online, mobile & social media marketing
      2. customer-engagement marketing
        1. Goal: make the brand a meaningful part of consumers’ conversations and lives;
        2. involves using a rich mix of online, mobile & social media marketing that promotes engagement and conversation
  4. L1 – book Ch1 (p.27 – p.59)
    1. What is Marketing?
      1. Simplest: engaging customers & managing profitable customer relationships;
      2. not only “telling & selling”, but in the new sense of satisfying customer needs;
      3. If the marketer engages consumers effectively: understands their needs, develops products that provide superior customer value, and prices, distributes, and promotes them well, these products will sell easily;
      4. Peter Drucker: “The aim of marketing is to make selling unnecessary.”;
      5. 5-Steps process of marketing framework
        1. Understand the marketplace and customer needs and wants;
        2. Design a customer value-driven marketing strategy
        3. Construct an integrated marketing program that delivers superior value
        4. Engage customers, build profitable relationships, and create customer delight;
        5. Capture value from customers to create profits and customer equity;
    2. Marketplace and customer needs
      1. Customer needs, wants, and demands:
        1. Needs are states of felt deprivation;
          1. physical needs for food, clothing, warmth and safety;
          2. social needs for belonging and affection;
          3. individual needs for knowledge and self-satisfaction;
          4. Marketer did not create these needs;
        2. Wants are human needs that are shaped with respect to culture and personality. eg. A Chinese needs food but wants a bowl of noodles;
        3. Demands: wants that backed by buying power;
      2. Market offerings (products, services, and experiences)
        1. Consumers’ needs and wants are fulfilled through market offerings: combinations of products, services, information, or experiences;
        2. Marketing myopia: focus more on providing specific products than the benefits and experiences produced;
      3. Value and satisfaction
        1. Customers form expectations about the value and satisfaction that various market offerings will deliver; Satisfied customers buy again and tell others about the good experiences;
      4. Exchanges and relationships
      5. Markets
    3. Customer value-driven marketing strategy
    4. Managing Customer relationships and capturing customer value
    5. Changing Marketing Landscape
  5. L2 – brief
    1. Strategic Planning Process
      1. Business Portfolio Design
      2. Business Development Strategies
    2. Marketing Management Functions
  6. L2 – detailed
    1. Strategic Planning Process
      1. a strategic fit between the organization’s goals and capabilities and its changing market opportunities for long-run survival and growth;
      2. customer  focused;
      3. Three-Steps:
        1. Define a Market-Oriented Mission: mission statement – states the organization’s purpose, what it wants to accomplish in the large environment;
          1. Define the business in terms of satisfying basic customer needs;
          2. Based on company’s distinctive competencies;
        2. Set Company Objectives and Goals
          1. leads to a hierarchy of objectives, including business objectives and marketing objectives
        3. Design the business Portfolio
          1. evaluate the products and businesses making up the company and decide how much support each deserves;
      4. Business Development Strategies
        1. BCG Matrix (Star / Cash Cow / Question mark / Dog)
          1. portfolio planning model: help to evaluate current business to identify the right product mix / portfolio;
          2. Compares the market growth (market attractiveness) VS share of the market (company strength in the market);
          3. Limitations
            1. Time consuming and costly to implement, as it is difficult to measure market share and growth;
            2. Focus on current businesses, little advice for future planning;
        2. Product / Market Expansion Grid (#exam)
          1. portfolio-planning tool – shaping the future portfolio by identifying company growth opportunities through market penetration, market development, product development, or diversification;
          2. Market penetration: making more sales to current customers without changing its products, eg. improvements in advertising, prices, services, store design or number of outlets;
          3. Market development: identifying and developing new markets of its current products, eg. new demographic / geographical markets;
          4. Product development: offering modified or new products to current markets;
          5. Diversification: a company starts up or buys business outside of its current products and markets;
    2. Marketing Management Functions
      1. Four marketing management functions
        1. Marketing Analysis
          1. complete analysis of the company’s situation
          2. to find attractive opportunities and avoid environmental threats;
          3. SWOT Analysis (situation analysis tool)
            1. Dimensions: Internal VS External; Positive VS Negative;
        2. Marketing Planning: involves deciding on marketing strategies that will help the company attain its overall strategic objectives;
          1. Contents:
            1. Executive summary
            2. Current marketing situation
            3. Threats and opportunities analysis
            4. Objectives and Issues
            5. Marketing strategy
            6. Action programs
            7. Budgets
            8. Controls
        3. Marketing Implementation: turns marketing plans into marketing actions in order to accomplish strategic marketing objectives;
        4. Marketing Monitoring: evaluate the results of marketing strategies and plans and taking corrective action to ensure that objectives are attained;
  7. L2 – book Ch2 (p.62 – p.88)
    1. Strategic Planning Process
      1. Business Portfolio Design
      2. Business Development Strategies
    2. Marketing Management Functions
  8. Follow-ups
    1. Books reading
      1. Wk1 (1/7-7/7) – Ch1 (p.27 – p.59)
      2. Wk2 (8/7-14/7) – Ch2 (p.62 – p.88)
      3. Wk3 (22/7-28/7) – Ch3 (p.90 – p.119)
      4. Wk4 (29/7-4/8) – Ch5 ()
      5. Wk5 (5/8-11/8) – Ch7
      6. Wk6 (12/8-18/8) – Ch8
      7. Wk7 (19/8-25/8) – Ch9
      8. Wk8 (26/8-1/9) – Ch14
      9. Wk9 (2/9-8/9) – Assignment, Ch15-16
      10. Wk10 (10/9-16/9) – Ch11
      11. Wk11 (17/9-23/9) – Ch12
    2. Second prescribed textbook
  9. References
Marketing (L1-2, 3/7 & 10/7)

睡眠

  1. 睡眠不足的影響
    1. 記憶人, 處理, 反應不足(經典例子: 找不到Excel icon);
    2. 暴躁;
    3. 死亡風險;
  2. 方法
    1. 中午15-20補眠
    2. 找到合適的個人標準組合
      1. 如日睡6.5, 中午補20分鐘;
      2. 如有舟居勞動, 需安排早睡至7.5小時;
      3. 如中午不便補, 需安排早睡至7.5小時 ;
    3. 周末補眠
    4. 適的運動標準組合
睡眠

Fundamentals of AI (Book sumary)

  1. 人工智能基礎(高中版)
  2. 內容-簡
    1. 人工智能 – 簡介
    2. 特征及分類
    3. 識圖認物
    4. 語音及音樂識別
    5. 視頻行為識別
    6. 文本分析
    7. 創作圖畫
    8. 圍琪高手
  3. 內容-詳
    1. 人工智能 – 簡介
      1. Alan Turing
        1. Turing test
        2. Turing Award
      2. 應用
        1. 安防 / 醫療 / 智能客服 / 自動駕駛 / 工業制造
      3. 定義
        1. “通過機器來模擬人類認知能力的技術”;
        2. 核心能力: 根據給定的輸入做出判斷或預測;
      4. 人工規則/數據學習/行動學習/深度學習;
    2. 特征及分類
      1. 特征數據 -> 分類器(算法) -> 分類判斷
      2. 應用: 癌症病理圖像的檢測
      3. 深度學習
    3. 識圖認物
    4. 語音及音樂識別
    5. 視頻行為識別
    6. 文本分析
    7. 創作圖畫
    8. 圍琪高手
  4. 參考
Fundamentals of AI (Book sumary)

勞動合同

  1. 內容
    1. 勞動合同
    2. 簡易勞動合同
  2. 問題
    1.  试用期限及合同期限
      1. 试用期 1個月, 1年合同;
      2. 试用期 3個月, 3年合同;
    2. 工作内容确定为(填“是”):( )管理和专业技术类/( )工人类?
    3. 免费安排乙方进行体检
  3. 參考
    1. 廣州人社局 – 勞動關系(含勞動合同下載). http://www.hrssgz.gov.cn/zt/ldgx/index.html
    2. 2018年最新广州社保缴费基数(2017.7.1-2018.6.30)(月工資1895/ 時18.3). http://gz.bendibao.com/gzsi/201273/si100910.shtml
勞動合同