MGNT6001-BOOB (L2/17JAN; L3/24JAN)

  1. L2 Contents (Textbook Chapter 15)
    1. Six types of value
      1. Economic
      2. Social
      3. Political
      4. Theoretical
      5. Religious
      6. Aesthetic
    2. Personality value assessment test
    3. Effectiveness vs efficiency
  2. L3 Contents (Textbook Chapter 2)
    1. Samples inspiration
      1. Do and Learn
        1. IKEA
        2. Egg McMuffin by Santa Barbara in California
        3. iPhone = iPod + Phone + Internet
          1. iPod: Learn from Sony Walkman
          2. Download song by song and change tradition of Music industry
      2. Research and do
        1. Asahi
    2. Competitiveness
      1. COMPETE or EXCHANGE
    3. Exercise – 21 tasks of Manager
    4. Practices
      1. Success company and continuous training
      2. Training by staff with skills and experiences sharing
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MGNT6001-BOOB (L2/17JAN; L3/24JAN)

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